Integrated Campaign Don’t Waste Your Energy
The campaign seeks to raise awareness about electronic waste while encouraging individuals aged 18-24 to recycle gadgets, batteries, and cables. Featuring creative visuals like Battery Tetris, Tangled Wires, and the Leaderboard Challenge, the campaign leverages nostalgia, frustration, and a sense of competition to engage its audience.
The campaign seeks to raise awareness about electronic waste while encouraging individuals aged 18-24 to recycle gadgets, batteries, and cables. Featuring creative visuals like Battery Tetris, Tangled Wires, and the Leaderboard Challenge, the campaign leverages nostalgia, frustration, and a sense of competition to engage its audience.
By evoking a sense of familiarity and enjoyment, this Instagram story seeks to capture attention while reminding viewers that ignoring recycling can lead to towering issues.
The poster uses the image of tangled charger cables as a metaphor for the e-waste crisis, emphasising how obsolete and unused cables contribute to unnecessary clutter in homes and landfills.
Inspired by arcade game leaderboards, this adshell ranks European countries based on their e-waste recycling rates. The leaderboard format taps into the target audience's competitive spirit, encouraging them to contribute to improving their country’s ranking.
Mock-ups: Unblast.com