Deas Beer Mat
The challenge was to create a design that evokes the theme “Irish Mythology and Its Connection to the Land.” Encapsulating the spirit of heroic journeys, sacred groves, and timeless landscapes.
The Cycle of Éire, explores the cyclical essence of Ireland’s myths and its natural beauty. The solution outlines the design process, the inspirations drawn from Irish lore, and how the final artwork captures the competition's theme.
The challenge was to create a design that evokes the theme “Irish Mythology and Its Connection to the Land.” Encapsulating the spirit of heroic journeys, sacred groves, and timeless landscapes.
The Cycle of Éire, explores the cyclical essence of Ireland’s myths and its natural beauty. The solution outlines the design process, the inspirations drawn from Irish lore, and how the final artwork captures the competition's theme.
Drawing inspiration from the motifs of Newgrange, the background features swirling patterns, reminiscent of Ireland’s megalithic art. These spirals tie the composition together while grounding it in Ireland’s prehistoric heritage.
At the heart of the radial design lies the Deas logo, an Irish auk.
Now an extinct seabird once native to Ireland’s shores, the auk’s inclusion pays homage to Ireland’s rich natural heritage and the fragility of life.
Now an extinct seabird once native to Ireland’s shores, the auk’s inclusion pays homage to Ireland’s rich natural heritage and the fragility of life.